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Erik Peterson Tom James Company Tampa Sarasota St Petersburg Lakeland: Why Does a Vicuña Jacket Cost $21,000?
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Rare and implausibly soft, wool from the South American camelid is menswear's best kept secret. But that's about to change Repost of wsj.com
This is a good article to a question I get on a regular basis why does a Suit out of XXXXX fabric cost of much?
IN 1958, Sherman Adams, President Dwight Eisenhower's forceful chief
of staff, was one of Washington's most influential men. His career, however,
ended abruptly after he accepted an overcoat from a textile magnate under
federal investigation. The gift might seem innocuous enough, but the coat in
question was made of vicuña—an incredibly soft, light, rare and very expensive
yarn. It was alleged that Mr. Adams, swayed by such luxurious gifts,
subsequently tried to influence federal agencies on the magnate's behalf.
Despite the politico's protestations of innocence, he resigned in a scandal
that some dubbed the Vicuña Coat Affair.
If Mr. Adams were indeed guilty, he
would not have been the first to fall under the spell of vicuña. Incan royalty
wore it exclusively. In the 1500s, King Philip II of Spain slept under vicuña
blankets. Last century, it was favored by wealthy entertainers: Greta Garbo
wore vicuña, as did Nat King Cole and Marlene Dietrich.
Now, the
silky wool sits at the nose-bleed-high pinnacle of tailored luxury. Each year,
only 13,000 to 17,500 pounds of vicuña become available to Loro Piana, a major
purveyor of vicuña garments—a fraction of the 22 million pounds of cashmere the
company works with annually. The Italian tailoring house Kiton makes only about
100 vicuña pieces a year; an off-the-rack sport coat costs at least $21,000,
while the price of a made-to-measure suit starts at $40,000. A single vicuña
scarf from Loro Piana is about $4,000. Ermenegildo Zegna produces just 30
vicuña suits a year. Each is numbered, and the most affordable model goes for
$46,500.
The
Most-Wanted Wool
Not long ago, however, vicuña was even harder to come by.
The vicuña, a camelid that looks like a smaller and more elegant llama, is
found primarily in the Peruvian and northern Argentine Andes. For centuries, it
was poached for its valuable cinnamon-colored coat, a marvel of evolution that,
although unusually light and fine, keeps the animals warm in the freezing
altitudes above 15,000 feet. By the 1960s, the vicuña population had fallen from
an estimated two million in the 16th century to roughly 10,000, and Peru took
measures to protect vicuñas from extinction, banning the killing and trade of
the animals.
But in the
mid-90s, companies eager to provide the uber-luxurious fiber to their customers
began working hard to find a way to preserve the animals' population and to
shear their hair, instead of killing them. In 1994, three companies—Loro Piana,
Agnona and Incalpaca TPX—were selected to join an International Vicuña
Consortium created by the Peruvian government, earning the right to humanely
process and export vicuña fiber as fabrics and finished products.
“You might, for a moment, think seriously about blowing your
children's college funds.”
In 2008, Loro Piana established an
eight-square-mile reserve to study the animals. And earlier this year, the
company took a controlling stake in Sanin SA, an Argentinean firm that has the
rights to shear around 6,000 wild vicuña living on a 328-square-mile territory
in the country's Catamarca province. It's part of Loro Piana's long-term
strategy to establish large reserves where the local people can protect, breed
and shear vicuña
"For us, there is a big commitment: keeping the quality, growing
the quantity, to do more business, which we think is a win-win situation,"
said Pier Luigi Loro Piana, chairman and co-CEO of Loro Piana. "It's good
for the local people, it's good for the animal and it's good for my company and
good for the consumer." With a hand in Sanin SA, Loro Piana hopes to
increase the amount of vicuña produced each year by tenfold to accommodate
demand from aficionados around the world, including the fastest-growing
market—China.
If you're perfectly happy with fine cashmere,
all this might seem like a lot of trouble to go through for an extra layer of
luxury. But come into contact with vicuña and you might, for a moment, think
seriously about blowing your children's college funds. Vicuña coats and jackets
have an unparalleled lightness that makes you feel almost buoyant. And then
there is the softness. "People love vicuña for the touch," said Mr.
Loro Piana. "It's the finest hair on the planet." The diameter of its
fiber is 12.5 microns, he explained, while the best cashmere is 13.5 microns
and run-of-the-mill cashmere ranges from 14.5 to 17.5.
Not surprisingly, such coats have
become cult objects for a sliver of obsessive men. These sartorial trophy
hunters are fluent in the language of made-to-measure clothes and luxe fabrics.
"Men come into Kiton and ask if we have vicuña," said Antonio Paone,
Kiton's US president. "They have a high level of taste and they know what
they want." Women's vicuña needs have not been ignored, either: Loro
Piana's more feminine sweaters, scarves and robes have their own following.
The most
common colors of vicuña wool are navy and its natural beige. Zegna, for
instance, offers its suits in three variations of dark-blue worsted wool.
Companies have been reluctant to dye vicuña because they didn't want to
diminish its signature feel. However, experimentation has led to some success.
Kiton makes limited runs of vicuña fabric in difficult-to-produce hues, not to
mention patterns like pinstripes and herringbone, at the Biella, Italy-based
Carlo Barbera mill, in which Kiton purchased a controlling stake in 2010.
"Soon we'll see 100% vicuña in crazy colors, like red," said Mr.
Paone. Even more rare is Kiton's $50,000 white coat made from albino vicuña.
Loro Piana, in a different twist, treats its vicuña coats to be
water-resistant, though you might think twice before striding out into a
snowstorm in vicuña.
Domenico
Spano, a legendary Manhattan tailor, makes about three or four vicuña garments
a year: $22,000 for a jacket, $32,000 for a suit. "Men come in and ask,
What do you have that's special?" Mr. Spano explained. He takes them right
to the vicuna swatches. Those who take the initial plunge often become
converts. "Somebody buys a coat and six months later he comes back and
buys a suit," Mr. Spano said.
"Vicuña
has such a mystique," said Meg Lukens Noonan, author of the recent book "The Coat Route: Craft, Luxury & Obsession on the
Trail of a $50,000 Coat" (Spiegel & Grau), which tracks the
provenance of an extraordinary vicuña overcoat. Ms. Lukens Noonan attended a
shearing ceremony in Peru, patterned after the Incan tradition, where the local
population forms a circular human chain around the animals and then slowly closes
in on them, before taking them into small tents where they're sheared.
A few
wisps of hair were blowing in the wind, Ms. Lukens Noonan recalled: "I
grabbed some thinking, wow, this is very valuable." It was so light she
could barely tell it was there, almost like a mirage.
Ms. Noonan
said that, while writing her book, she found that most people were unfamiliar
with vicuña. "A certain generation of people think Sherman Adams,"
she said. "But then there's this very big gap." The exception is that
tiny group of people who actually buy and wear vicuña. "Those who like the
best of the best make it their business to find out what that is," she
added.
Now, with Loro Piana's commitment,
vicuña may be more readily available, but don't expect it to become more
affordable. "Although the quantities will increase, I don't see a
reduction in prices," said Mr. Loro Piana. "I think we have to
improve the living conditions of the South Americans who attend the vicuñas. I
don't want the price to go lower because then the people in the Andes will lose
interest in breeding vicuñas." That would be a blow to those who've
developed a pricey addiction to this rarefied fabric, and even to those who
just dream about it.
$4,000+ per yard of fabric makes a $70,000 suit, and the King of Morocco has three on order. Vicuna is the most expensive cloth in the world, and Scotland’s Holland & Sherry has woven the first 100% worsted Vicuna fabric.
Holland & Sherry weavers have supplied this fabric to the finest tailors on Savile Row and Parisian couture garment makers for over 170 years. Holland & Sherry spent 5 years gathering the wool from the Vicuna, which is found only in the highest Andes Mountains. The Vicuna produces only a very little of the fine wool and can only be shorn every three years.
The company only has enough Vicuna fabric for 18 suits in black, midnight and natural.
Order Your Very Own Vicuna Suit or Sportcoat Contact Me: Here is the link for my mobile app (Click Here)